Hospital and clinics websites are certainly not easy to develop. The internal politics in public sector hospitals and in some private sector hospitals like putting the agenda of a particular department over the need of an entire setup. I have personally seen that this politics adversely affect the design work of a hospital website than any other industry.
Before designing a website for hospital, it is imperative to understand and layout a digital road-map as what type of contents are to be marketed and on what media.
After you have developed a road-map for the website, then proceed to make a very interesting story about the hospital. It is important to highlight the heritage, innovation and culture of the people who work in hospital. This will make the brand – at-least this is what I do when I develop websites for the hospitals and clinics.
Once the story is developed, try to make structure in a department wise fashion. Remember, hospitals are organized in various departments. A patient who visits the hospital and then post-diagnosis visits the website should be able to navigate through his online department just the way he did it practically. He should not feel a strange environment. It should be very much similar to physical hospital.
Once the website structure is developed it is time to select a platform to develop a website. Generally I would recommend WordPress with WooCommerce. Using such a platform will help hospitals develop and publish their own contents, like treatment programs, doctor’s profiles, any fellowship programs, research articles, news, daily notifications etc.
Once the development platform is selected it is necessary to customize simple web forms that send appointment requests, patient referrals, bill payment facility, patient should be able to access their medical records.
When entering information about the hospital, please be sure to enter:
- Doctor’s profiles
- Treatments Offered
- Medical facilities
- Courses offered
- Ambulance services
- Emergency Services
- Life Insurance reimbursement
We at Taj Computers & Informatics develop class leading websites for Hospitals, Clinics and Home based Physio Therapy Services. To get the best quotation in Chandigarh, please be in touch with us at +91-9878-587-580. We will plan and develop one of the best solution that you will ever get in Chandigarh, Mohali or in Panchkula.